Development and execution of strategy across the product life cycle

Driving the Full Potential of the Most Important Opportunities

As new treatments progress through development, launch, and loss of exclusivity, commercial teams face real challenges. Treatment pathways are more complex. Pricing, market access and customer engagement barriers are growing.  In this environment, deep market expertise, thoughtful value proposition analysis, careful strategy selection, and flawless execution are mission critical.

We help clients achieve the full potential of their most important opportunities. We leverage broad commercial experience in developing, launching and optimizing growth for multiple blockbusters and category leaders across therapeutic areas. Whatever the level of complexity, we clarify the opportunity, plot the best path forward, and ensure effective execution.

Project Types

Market Opportunity Analysis

  • Market Landscape Analysis
  • Patient Journey Mapping
  • Data Analytics and Market Research
  • Forecasting

New Product Strategy

  • Development Stage Opportunity Investment Decisions
  • TPP Development, Valuation and Testing
  • Clinical Value Strategy and Scientific Narrative
  • Product and Launch Strategy Development
  • Scenario Planning and Competitive War Gaming

Launch Optimization & Execution

  • Launch Operational & Tactical Planning
  • Stakeholder Engagement Planning
  • Customer Experience Strategy
  • Launch Readiness Planning
  • Launch Program Management

Therapeutic Area, Portfolio & Brand Planning

  • Strategy Development
  • Portfolio Assessment and Valuations
  • Source of Business Analyses
  • Annual Brand Planning
  • Lifecycle Planning, Prioritization and Valuation
  • Loss of Exclusivity Strategy (LOE) and Opportunity Valuation

Talk to Us

We’re eager to learn more about where you are and where you want to go.